Meta Platforms is forming a sales organization to market its artificial intelligence products to small and midsize businesses and pursuing relationships with Accenture, Deloitte and IBM to help sell and deploy the technology at larger companies, The Information reported Nov. 9. The publication cited a person familiar with the matter and job postings it reviewed. Meta has not publicly confirmed the reported sales structure or announced agreements with the three firms.
- Meta Platforms builds a dedicated enterprise AI sales team to market Muse and Business Agent software to commercial clients.
- Meta projects capital expenditures up to $145 billion in 2026, while advertising accounts for 97.6 percent of quarterly revenue.
- The company pursues deployment partnerships with Accenture, Deloitte, and IBM following enterprise data-sharing resistance from Amazon and Booking.com.
The move comes as Meta looks to turn its AI investments into additional sources of revenue. The company expects capital expenditures of $135 billion to $145 billion in 2026, including principal payments on finance leases, to support its AI efforts and core business. Advertising generated $63.06 billion of Meta’s $64.60 billion in third-quarter revenue, or about 97.6%.
Meta’s AI investments are already contributing to its advertising business. On the third-quarter earnings call, Chief Financial Officer Susan Li cited improvements in ranking and recommendations, along with generative AI tools for advertisers, as areas supporting the core business.
Meta Plans Sales Push for Small Businesses
The reported sales organization will target small and midsize businesses, according to The Information. Job postings reviewed by the publication include positions related to Muse Spark and its model API, as well as technical sales roles involving business messaging and AI agents. The postings indicate the products Meta wants to sell but do not establish the team’s size or final structure.
The hiring effort follows Meta’s Sept. 29 introduction of Muse for Small Business, an expansion of its personal AI agent. Muse can connect to Shopify, QuickBooks, Slack and Stripe, as well as Facebook Pages, Instagram professional accounts and Meta ad accounts. Meta says owners must approve actions before Muse publishes content, sends messages or spends money.
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The Information reported that Meta is pursuing relationships with Accenture, Deloitte and IBM to help sell and deploy its AI products at larger companies. The report did not disclose the terms, scope or timing of the proposed relationships. Meta has not announced agreements with the three firms.
The reported outreach would build on Meta Enterprise Platform, announced Sept. 28 to give businesses and developers access to Meta’s AI models, agents and developer tools. Its initial lineup includes the Muse agent, Meta Business Agent, Muse API and Muse Code. CEO Mark Zuckerberg called the platform “the next major pillar of our business.” He appointed Chirantan “CJ” Desai as chief enterprise platform officer, reporting directly to him. Desai previously served as CEO and president of MongoDB and held senior roles at Cloudflare and ServiceNow.
Messaging Offers an Existing Route Into Businesses
Meta said June 3 that more than one million businesses were using Meta Business Agent on WhatsApp and Messenger to respond to customers. The agent can answer questions, recommend products, book appointments and qualify leads, while allowing a human employee to step in when needed. That gives Meta an existing base of business users for its AI customer-service products.
Meta plans to expand Business Agent to Instagram and add paid subscription options. It separately introduced the Meta Business Agent Platform, which lets larger companies build and deploy customized agents with enterprise controls and measurement tools. Meta says the platform can connect to hundreds of systems, including e-commerce and customer-service software.
Earlier Retailer Efforts Faced Adoption Challenges
Meta’s earlier effort to deploy business agents directly on large retailers’ websites encountered resistance, The Information reported. Companies including Amazon and Booking.com were reluctant to give Meta’s systems access to customer information and wanted greater control over how agents represented their brands, answered questions and handed conversations to employees. Retailers also faced challenges connecting agents to inventory, pricing, shipping and other internal systems.
The publication reported that Meta discontinued the website-based effort in December after customers said shoppers were not interested in interacting with chatbots on retailers’ sites. The setback points to a broader obstacle in enterprise sales: companies may want to test an agent’s behavior, protect customer data and integrate it with existing systems before deploying it widely.
Meta’s current enterprise push also follows the shutdown of Workplace, its business collaboration platform. Meta announced the discontinuation in May 2024, and Workplace closed on May 31, 2026, after reaching more than 7 million paid subscribers in 2021.
On the October earnings call, Li said several new AI businesses could begin contributing incremental revenue in 2027. She said those businesses could use different models, including subscriptions, transactions, advertising and enterprise offerings. The near-term priority, she added, was building high-quality products and reaching product-market fit.
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